Visit by Coach and Ambassadors
In September 2017 Wells Independents launched a ‘Meet & Greet’ scheme to welcome visitors off the Coaches at the Coach Park. 12 volunteers were recruited and were on duty Monday – Saturday from 10.00 to 13.00 when the majority of coaches visit.
The historic figures from Mendip District Council who run the Coach Park showed that on average 200+ coaches visited each year. This low number was due to the fact the number was calculated on those who paid the parking charge – obviously many didn’t!
In the first year of ‘Meet & Greet’, 1,028 coaches were recorded. In the same period 2018-2019, 1,315 visited the City.
The team also conducted a survey across two months to find out how much passengers were spending. The average was only £13.50 but given that the number of passengers per coach was 34, in the 18/19 year coaches contributed over £603,000 to the local economy.
The highlight of 2019 saw Wells receiving Coach Friendliest Destination at the Coach Tourism annual awards ceremony at the NEC. Wells have also been shortlisted for the 2020 award which due to Covid had been put back to September 2021. We will be there!
From April 2021 the ‘Meet & Greet’ is being extended. Wells Ambassadors will be welcoming ALL visitors to Wells.
WIN has recruited more volunteers and they will be placed on Cathedral Green and around the City greeting visitors, handing out maps and information on all the wonderful features to be seen and enjoyed in Wells.
Coaches will still be met but only if they contact Ross Young, who organises the team, to say they are coming. Between lockdowns, WIN has conducted campaigns on the major Coach Facebook pages to get this message across and it is beginning to work.